Amazon is planning for Cheap Android Console than Xbox One and PS4
Amazon has a plan to compete well with Xbox One and Play Station 4 with the launch of its own Android Console. Reports suggest that this upcoming console from online shopping giant will be comparatively cheaper compared with Microsoft Xbox One and Sony PlayStation PS4.Some technology sources claimed that manufacturers of Kindle Fire are currently working on Android base video game console, which would be make it simple for the users to download and stream their favorite movies, games and TV shows. No doubt, this console would stand in the direct competition with PS4,Xbox One and Nintendo Wii U.
According to VG247, Amazon Android console will be priced less than $300 (£180). Price of PS4 is $399 (£240) and Xbox One is $499 (£300) in America. Cost of PS4 is £349 while that of Xbox One is £429 in America. So, it’s quite clear that both consoles will also cost high in the UK. It is also claimed by technology website that Amazon met with developers for highlighting the details of consoles. They saw demos of iOS and Android games running on this console. This console had to release by Amazon last year but it cut off due to some reasons. Amazon Subsidiary Lab 126 is working on the console and you know very well that this lab remains busy in designing the Kindle devices.
These days, Amazon is busy in hiring new recruits for its game division. They are hired to work on Tripe-A titles. According to an insider tipster, shape of Amazon Android console would be alike with second generation Playstation. It will have an oblong shape with sharp edges. It might have grey body color.
At present, Sony, Nintendo and Microsoft manufacture the best home video games while Valve is trying to break into this market through Steam Machines. These are gaming PCs designed for playing games in the living room. Hardware of each machine is different in pricing and specs and these machines will be released this year.
Since last November, Microsoft and Sony have sold 3.9 million and 4.2 million unit respectively. Now if Amazon launches its Android console at this stage, it would have to face tough competition. Low price might be the best market penetration strategy that Amazon can use at start but console must have some astonishing features to compete well with the best games consoles for surviving well.